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Personal Branding, Part 2
Why Personal Branding? To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about yourself, and it...
View ArticlePackage Design, a New Dimension
Vancouver Package Designers, Straydog Branding takes a look at the new dimension of package design. We believe the package is not just designed for the shelf but for the whole life-cycle of the...
View ArticleIs a Logo re-design right for your business?
At Straydog, we’re often contacted by potential clients about designing a new logo for their business. Sometimes, these businesses are start-ups with a small budget, on other occasions, they’re small...
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A Brand and Packaging Design Exercise, that failed!
A few years ago, Straydog was approached by a private-label food company, to help them create a brand and retail packaging for their new line of granola bars. At the time, the company was successful as...
View ArticleAn affordable Logo Design Design Project
In certain cases, a full branding exercise may not be necessary for your business. If you are a small start-up with a very limited budget, or a small business with limited brand awareness and few brand...
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Five tips for effective Logo Design
If you’re looking to have a logo designed for your new business, or you’ve reached the point where that $99 logo design is just not cutting it for your established business, there are a few things to...
View ArticleThe value of a Logo Sting (And what it actually is)
What exactly is a logo sting and why should you consider one for your brand? In simple terms, an event sting is a short piece of animated visual content and sound, designed to grab people’s attention...
View ArticleSocial Media Video Statistics for 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think...
View ArticleVideo Statistics on Instagram
In yesterday’s post on Social Media Statistics for 2022, we discussed how important video usage is in social media and on Facebook in particular. In 2022: 62% of people report increased interest in a...
View ArticleTake Action now! More Government funding is available: IRAP
The National Research Council of Canada’s Industrial Research Assistance Program (NRC IRAP) is a Canadian government funding program designed to accelerate the research and development projects of...
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